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AI-driven onboarding

Growth Sprint case study cover by Tolu Atunde: AI-driven onboarding for B2B SaaS, with results of +21% activation, −28% time-to-value, and −12% CAC.
AI Digital Marketing Case study Tolu Atunde
Problem statement: a leaky SaaS activation funnel where only 38% of new trial accounts reached their first moment of value.
14-day growth sprint timeline across five phases: instrument, generate AI assets, run experiments, measure lift, and scale the winners.
Operating framework behind the sprint: unified data surface, predictive signals, personalization, AI-driven paid media, lifecycle email, and automation.

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