Tolu Atunde | Digital Marketing Expert

Live Electrical Distribution (UK) Ltd: Driving Increased Online Visibility and Lead Generation for B2B Growth

Overview

Client: Live Electrical Distribution (UK) Limited
Industry: Electrical
Duration: Ongoing
Role: Marketing Specialist

Confidentiality Disclaimer

This case study includes restricted and non-sensitive details regarding the projects undertaken for Live Electrical Distribution (UK) Limited. This report has excluded or generalised specific information to protect proprietary data. By reviewing this case study, you acknowledge the importance of maintaining the confidentiality of the information contained within and agreeing not to disclose any sensitive data without explicit written permission from the company. The document is solely for review and assessment purposes and should not be shared beyond the designated audience.

Introduction

As a digital marketing expert, I was excited to collaborate with Live Electricals UK, a leading B2B supplier of high-quality electrical products, to elevate their online presence and generate more qualified leads for their stockist network.

Challenge

Live Electricals UK, a supplier that sells exclusively to stockists, faced the challenge of increasing its overall market visibility, generating more qualified leads, and strengthening relationships with its reseller network. With no e-commerce functionality on their website, they required a comprehensive marketing approach to achieve their ambitious B2B growth objectives, improve customer engagement, and ultimately boost sales and revenue.

Objectives

Objective 1:

Establish an in-house marketing department and elevate brand visibility.

KPI: Measure the increase in brand visibility through metrics such as website traffic, social media engagement, and brand mentions.
KPI: Track the reach and effectiveness of marketing campaigns through metrics like impressions, click-through rates, and lead generation.

Objective 2:

Drive lead generation and boost sales

KPI: Monitor the percentage increase in lead generation due to the implemented strategies.
KPI: Measure the impact of marketing efforts on sales conversions and revenue growth.

Objective 3:

Develop a cohesive brand identity and creative assets.

KPI: Evaluate the success of the branding efforts by assessing the consistency and recognition of the brand identity across various channels.
KPI: Measure the effectiveness of creative assets in driving engagement and conversions.

Objective 4:

Optimise the customer journey and enhance customer retention.

KPI: Track the improvement in customer retention rates due to the optimised customer journey.
KPI: Measure the engagement and response rates from email marketing and personalised outreach efforts.

integrated Approach

Leveraging my extensive experience in both digital and traditional marketing, I developed a tailored, multi-channel strategy to drive remarkable results for Live Electricals UK.

Digital Marketing Efforts

1. Conduct a comprehensive SEO audit and implement strategies to increase website traffic and visibility.

2. Run targeted digital advertising campaigns on social media, particularly LinkedIn, to engage potential stockists.

3. Create engaging, thought leadership content to establish Live Electricals as an industry authority.

Search Engine Optimization (SEO)

I thoroughly audited the client's website and implemented a strong SEO strategy. This included optimized content, strategic keyword targeting, and technical enhancements. As a result, we saw a significant increase in organic traffic and improved search engine rankings.

Paid Digital Advertising

To complement the SEO efforts, I devised and executed a targeted paid advertising campaign across platforms like Google Ads and social media. By leveraging data-driven audience insights and compelling creatives, I was able to drive high-converting traffic and generate a substantial return on investment.

Engaging Content Creation

Understanding the impact of storytelling, I created visually captivating and informative content assets, including product showcases, educational guides, and brand-building videos. This content strategy helped increase customer engagement, build brand loyalty, and position Live Electricals UK as a trusted industry authority.

Website Section- News & Blogs

Flyer for Euros Campaign

Screenshot Of Email Newsletter

Tradeshow booth

Business Card

Post

TRADITIONAL marketing initiatives

I revamped the brand identity and collateral to enhance the company's visual presence.

- Developed a comprehensive trade show strategy, including custom booth design and lead generation tactics.

- Implementedd direct mail and print advertising campaigns to supplement the digital outreach.

Organic Result

The integrated marketing approach I executed for Live Electricals UK delivered exceptional outcomes.

Website Traffic Increase

Achieved a 42% increase in organic website traffic, with a significant rise in visits from the client's target stockist audience.

- Realized a 29% uplift in stockist inquiries and a 21% increase in new partnerships through digital advertising.

Increased Engagement

Noted a 35% increase in social media engagement rates and a noticeable growth in followers and interactions.

- Improved the average time spent on the website by 53%, demonstrating the impact of engaging content.

Lead Generation

Launched successful email marketing campaigns, resulting in a 25% increase in qualified leads

Successful Trade Shows

Participated in 5 major industry trade shows, Gained significant brand exposure and lead generation at industry trade shows, contributing to a 24% year-over-year growth in the B2B sales pipeline.

Enhanced Brand Recognition

Strengthened visual identity and ensured consistent messaging across all marketing touchpoints.

CONCLUSION

My holistic expertise has driven remarkable B2B growth at Live Electrical. My ability to seamlessly blend digital and traditional marketing strategies has allowed the brand to significantly increase its market visibility, generate high-quality leads, and deepen its relationships with stockists. Which in turn led to transformative results and success.

This case study exemplifies my comprehensive skill set and commitment to achieving marketing excellence.

I look forward to bringing this same level of dedication and strategic insight to future opportunities.